All cafes

Building and growing subscription software: churn, onboarding, product-led growth and the unglamorous middle years.

Getting noticed without a big budget: channels, messaging, content, email and what actually moves the needle.

Finding buyers, running calls, handling objections and closing deals, from cold outreach to renewals.

What to charge, how to package it and how to raise prices without losing the customers you want.

Testing whether a problem is real and people will pay before you spend months building.

Raising money from investors, lenders and friends: when, how much, from whom, and when not to.

Growing on customer revenue alone: cash discipline, trade-offs and staying independent.

The first sale, the first ten customers and the scrappy tactics that got a business off zero.

First hires, contractors, compensation and managing people when the team is still tiny.

Systems, tools, processes and vendors that keep a small business running smoothly.

Selling physical products online: ads, margins, shipping, returns, marketplaces and supply.

Running consultancies, agencies and freelance practices: scoping, clients, retainers and capacity.

Making and distributing physical goods: suppliers, minimums, terms, inventory and buyers.

Entities, contracts, taxes, bookkeeping and cash flow questions every owner eventually faces.

Shops, trades and local services: foot traffic, reviews, scheduling and neighborhood word of mouth.